VELVET ROCKS CONTENT
VELVET ROCKS CONTENT

WEB & DIGITAL STRATEGY

Dartmouth alumni & Families website

Problem: Dartmouth’s alumni relations and development departments were spread across 11 websites with multiple domains and subdomains. These web properties were deeply fragmented in brand experience, functionality and design—with poor user experience and little to no web governance.
Solution: Consolidation of 11+ different advancement domains into a single, streamlined alumni.dartmouth.edu website.

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GLOBAL RESCUE: LANDing PAge STrategy & Copywriting

Problem: A clunky purchase process frequently frustrated users searching for pricing information.
Solution: A low barrier, interactive “price estimator.” Landing page copy is designed to simplify a wide variety of products as well common product misconceptions.

 SOCIAL

2018 NFL Draft

Organic social: Live coverage and copywriting for draft picks throughout the 2018 NFL draft, including No. 2 overall selection Saquon Barkley.

 
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dARTMOUTH PARENTS & GRANDPARENTS FUND

Paid social: Pilot campaign to bring recent Family Weekend attendees back to the website to drive awareness and support for the parents and grandparents fund. Resulted in 15 gifts with 1,400% ROAS.

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THE Dartmouth college FUnD’s 1769 Society

Paid social: Pilot campaign to increase awareness and membership in the “1769 Society,” a giving society for alumni, family members and friends who make annual gifts of $2,500 to the Dartmouth College Fund. Resulted in 4 gifts (at $2,500-level) with 350% ROAS.

 CAMPAIGNS

 
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Web and organic social: The first of an annual comprehensive Penn State athletics Black History Month campaign, strategically developed to share the stories of student-athletes and coaches who have shaped Nittany Lion history.

Web and organic social: Penn State athletics proudly represents at the annual IFC/Panhellenic Dance Marathon (THON). Annual campaign coverage includes planning and strategy for content from the Bryce Jordan Center and beyond.

Recap
Recap

VIDEO & PRODUCTION

THE ULTIMATE TEAMMATE

Growing up in Columbia, Maryland, Josh McPhearson is one of eight children. With six brothers and one sister, life on team McPhearson is anything but ordinary. *Won first place in the Fred Stabley Sr. Writing Contest, in the District 2 story with video category.

 

former nfl Head Coach Bill O’Brien

Keegan Michael Key

In his first official visit back to Happy Valley, I sat down with former NFL head coach Bill O'Brien for an exclusive interview.

I sat down with Emmy award winning actor/comedian Keegan Michael-Key to talk about his visit to Penn State as a guest coach for the spring game.

 WRITING

 

A Place to Gather: Honoring the Life and Legacy of Christopher “Dom” Colasanti ’90 

How Dartmouth alumni came together to raise funds for a beloved friend and classmate ahead of the 20th anniversary of the 9/11 World Trade Center attacks.

STRATEGIES FOR BANISHING ZOOM FATIGUE IN THE WORKPLACE

When the term Zoom fatigue first entered the vocabulary of employees across the world in 2020, there was hardly any research to support the phenomenon. Is it real? Is it just a natural part of adjusting to remote work?

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A Rose in Happy Valley

Situated steps away from Penn State’s historic Rec Hall, is Russ Rose. To an average passerby he’s a man on a bench. Right leg crossed, resting on the left knee with a newspaper outstretched and perhaps a cigar nearby.

how to talk to your kids about coronavirus

As a parent in a particularly unpredictable time, it can be hard enough to manage your own feelings, let alone those of your children — so we asked an expert for a few tips on talking about coronavirus.

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